The Leading Importer of Holiday Decorations for over 70 Years.

Our story begins after the close of World War II when Kurt Adler tried his hand at exporting general goods. As the business grew and European economies began to flourish, he changed direction to importing. In the 1950's, ornaments were first offered. Beautiful handmade angels from East and West Germany found an enthusiastic audience in America. The line was expanded with glass ornaments from Czechoslovakia, hanging ceiling decorations from Germany, and miniature lights from Italy. Suddenly, America was ablaze with festive decorations that offered a European flair.

The next decade, Kurt Adler started importing holiday goods from the Far East. Collectors delighted in colorful snowglobes among other items that came alive with movement and innovation. In the 1970's, holiday decorating was transformed into a fashion business with ornaments crafted in country colors. When everyone on the streets of New York was wearing long striped scarves, the popular clothing patterns were redesigned as popular Christmas stockings. During that time, people were captivated by the realistic look of the German Black Forest™ Christmas trees accompanied by the novelty of beautiful angel tree toppers.

Fabriché™ Santas, Steinbach Nutcrackers and other collectibles were ushered in during the 1980's and 1990's. Santa was transformed into a fun-loving character that enjoyed hobbies such as windsurfing and skiing. The nutcracker was reinvented, as Merlin "The Magician" and other famous legends became collectibles. By the late 1990's, successes included Polonaise™ blown-glass ornaments, Luxor™ Egyptian glass, bubble-blowers, icicle lights and limited editions. Many have received the highest accolades in the industry.

The rapid pace of product development continued after the millennium. Customers welcomed mixed media ornaments including Carolin' Critters™ plush animals, nostalgic decorations from The Early Years™ retro collection and unique electronic novelty decorations. Recent innovations include animatronics, fiber optic trees, interactive advent calendars and synchronized musical decorations.

Over the past 10 years, Kurt Adler’s Hollywood Nutcrackers™ collection has been some of the most highly sought-after, popular items.  Putting a “twist on tradition,” Hollywood Nutcrackers™ is a collection of whimsical nutcrackers designed by Holly Adler that feature a variety of designs that put a unique, vibrant, memorable twist on traditional nutcrackers.

Our dominant position is achieved with a unique blend of innovation, value and service. With headquarters in New York City and a state of the art distribution center, the business continues today to be run by Kurt Adler’s children—Howard, Clifford, and Karen. Kurt Adler and the Santa’s World brand showcase talented designers and iconic licenses with products from some 200 factories in 15 countries.

Our strong presence in the market place features wholesale showrooms and trade shows, which are open daily in the U.S. and Canada. We also have offices in Taiwan, China and Hong Kong. Our line is available at a broad range of retailers from mass merchants to fine specialty shops and everyone in-between.

Today, Kurt Adler remains a trusted company that has brought to life the memories of yesterday for millions of people.  We are your one-stop source for all your holiday needs.